Meksykański browar "Corona Extra" został nowym partnerem globalnym ATP Tour. Porozumienie zostało podpisane na okres 5,5 roku. Ma ono na celu promowanie tenisa na świecie, dobre. Corona Extra będzie obecna podczas wszystkich eventów ATP Tour. Marka ta sponsoruje od 16 lat turniej ATP w Acapulco i od 4 mastersa w Kanadzie.

Ze strony ATP:

ATP And Corona Extra Announce New Global Partnership

Multi-year sponsorship will focus on promotion of men’s professional tennis worldwide

LONDON, ENGLAND — The ATP and Corona Extra, the world’s number one Mexican beer brand, announced today they have signed an agreement for Corona Extra to become the new global premier partner of the ATP World Tour.

As part of the 5½ year agreement, which begins later this year, Corona Extra becomes the official beer sponsor of the ATP World Tour and will have significant presence at ATP World Tour events around the world, including net branding and other marketing rights.

“We are thrilled to welcome Corona Extra as the ATP’s new global premier partner. Corona Extra is a respected, premium brand enjoyed in 160 countries, which is a great fit for ATP tennis,” said Adam Helfant, ATP Executive Chairman and President. “We are experiencing one of the most exciting periods in the history of men’s professional tennis, and the commitment of this fantastic brand reflects the appeal of our game. We look forward to the creativity and marketing expertise our partners at Grupo Modelo will bring to the ATP World Tour.”

Corona Extra has been a sponsor of ATP tournaments in Acapulco, Mexico for 16 years and Toronto, Canada for four years.

“At Grupo Modelo we are committed to promoting sports not only in Mexico but all over the world, and we are very proud to be venturing into world tennis through our Corona Extra brand and the prestigious ATP World Tour,” said José Parés, Chief Sales and Marketing Officer for Grupo Modelo, the leading company in Mexico in beer production, distribution and marketing, and maker of Corona Extra. “We have admired the success of the sport in recent years and view the ATP World Tour as a terrific platform for us globally.”

In addition to multi-country marketing activation, Corona Extra will be integrated into programming on ATPWorldTour.com and ATP World Tour Uncovered, the Tour’s weekly television show which currently airs in 147 countries.

http://www.atpworldtour.com/News/Tennis … rship.aspx